So Many Brand Guidelines

I love brand guidelines and visual identity systems. Seriously. (I know.) I love to take scruffy or nebulous designs—whether mine or collaborators—and make clear, useable systems and guidelines that are easy to implement for designers at all skill levels. My goal is always to take the “carrot-vs-stick approach” to a visual identity system, driving consistent implementation and creating easy to love, fun-to-use designs users that want to implement.