I love smart design, strategic thinking, evocative imagery and beautiful typography. I like design that works.

My history: I've spent my career honing in on what I’m good at—building brands both in the conceptual phase and later, when it’s time to put a brand to work, organizing systems and creating guidelines that really make sense, are easy to use and make people want to implement them. I love the challenges of clients and projects, becoming expert on new problems and finding ways to fix them—beautifully.

My perspective: A lot of the time great identity systems die in execution. They’re too big or too limiting, they’re fragmented or their pieces don’t make obvious sense together. That’s where I come in; I’m that rare right-and-left-brained designer that loves both the conceptual stuff and the execution—putting all the puzzle pieces of a brand together into a system that’s clear and simple, usable and executable. I love to make systems that work.

What now? Think I might be able to help you or your company? Get in touch! I’d love to hear from you.

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Places I've worked: Interbrand, Penguin Putnam (Penguin, Viking, and Penguin Classics), EAI/Unboundary, Iconologic/ICON, Thrive, IMBIBE, BX Brand Experience Design Group (IPG Health) and now IDSA.

What I can do: Identity design/corporate identity, logo design, visual identity systems and brand guidelines. Web design. Collateral, annual reports, brochures, and publications. Art direction. Packaging. Maps, illustrations and hand type. Strategy and naming.

Apropos of (almost) nothing: Owned by two dogs (Wyatt and Rue). Aunt x 4, great-aunt x 1 (all nephews). I love rescue dogs (especially bully breeds), thrift stores and antique malls, art with good bad typography, R.E.M. and the National, traveling to see the National, and naps.