So Many Brand Guidelines
What’d I do? I love brand guidelines and visual identity systems. Seriously. (I know.) I love to take scruffy or nebulous designs—whether mine or collaborators—and make clear, useable systems and guidelines that are easy to implement for designers at all skill levels. My goal is always to take the “carrot-vs-stick approach” to a visual identity system, driving consistent implementation and creating easy to love, fun-to-use designs users that want to implement.
Cirque
AT&T Product Design Language
Jones on Main
Coke + Food
Olympic Symbol & IOC Corporate Identity
Galleria
East Works District
Riverton
Fenton
A&B
A&B Living
High Street
Oak
Pennant Park