IDSA Events

What’d I do? The brand identities for IDSA’s main events—the International Design Conference and Education Symposium (IDC) and Deep Dives—were updated to be more vibrant and more clearly related to IDSA. A design framework approach was used to provide evergreen assets that would and link to the IDSA parent brand—this consistent scaffolding builds equity in the event series but also allows flexibility and creativity for each event’s brand identity to align with the event theme.

View the brand audit here.