IDSA

As the guardian for the IDSA visual brand and sub-brands, I delivered a brand audit and strategy that guided the update of the IDSA parent brand and visual identity system. I partnered with the IDSA Marketing Director to create marketing deliverables plus social media assets and campaigns. The essential elements of the brand (the IDSA logo, the red and black color palette and Helvetica Neue) were retained for their classic design and updated with layout and additional brand elements.

View the brand audit here.